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BPAY Group: Mark

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With many parts of Australia currently facing the longest drought on record, farmers are facing significant financial pressure with mounting water, fuel, feed and other bills.
BPAY has partnered with Rural Aid – one of Australia’s largest rural charities – to encourage Australians to use BPAY to help pay the household bills of drought-affected farmers. Australians can choose to donate to Rural Aid as a one-off, recurring or scheduled payment through an Australian bank account.
Credits Other credits

Executive Director – Digital and Direct Strategy: Irina Hayward

Client: BPAY Group

General Manager Marketing and Communication: Renee Amor

Senior Brand & Marketing Manager: Brittany Kury

Brand Campaign Manager: Emily Vella

PR & Communication Manager: Dung Nguyen

Media Strategy: Ikon

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