Outdoor ad: NSW Rural Fire Service: Imagine Fighting a Bush Fire Higher Than This Billboard

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Top 6: February 26th 2020

NSW Rural Fire Service and Wunderman Thompson Australia give New York City a look into Australia’s recent catastrophic bushfires. The 15-second installation transforms Times Square’s usual bright lights into a to-scale fire front. Engulfing in flames, the 20 metre-high digital billboard reveals the words: “Imagine fighting a bush fire higher than this billboard. Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support." Donated by Silvercast, the 77-foot ‘Godzilla’ billboard is located at the third most instagrammed location in the world and is perfectly positioned to send a message of thanks to all the firefighters and those who support them around the world.

Category Other
Client NSW Rural Fire Service
Agency Wunderman Thompson
Country Australia
Uploaded 24 February, 2020

Credits

Chief Creative Officer
Simon Langley
Creative Director
Sinead Roarty
Creative
Lachlan Newham
Creative
Jack Elliott

Other credits

National Chief Strategy Officer: Angela Morris

Partner: Ana Lynch

Engagement Manager: Rebekah O’Grady

Post Production: The Cannery @ Wunderman Thompson

Producer: Chloe Marshall

Senior VFX Artist: Kel Gronow

NSW Rural Fire Service

Director Corporate Communications: Anthony Clark