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Top 6: February 26th 2020

NSW Rural Fire Service: Imagine Fighting a Bush Fire Higher Than This Billboard

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Top 6: February 26th 2020
NSW Rural Fire Service and Wunderman Thompson Australia give New York City a look into Australia’s recent catastrophic bushfires. The 15-second installation transforms Times Square’s usual bright lights into a to-scale fire front. Engulfing in flames, the 20 metre-high digital billboard reveals the words: “Imagine fighting a bush fire higher than this billboard. Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support." Donated by Silvercast, the 77-foot ‘Godzilla’ billboard is located at the third most instagrammed location in the world and is perfectly positioned to send a message of thanks to all the firefighters and those who support them around the world.
Credits Other credits

National Chief Strategy Officer: Angela Morris

Partner: Ana Lynch

Engagement Manager: Rebekah O’Grady

Post Production: The Cannery @ Wunderman Thompson

Producer: Chloe Marshall

Senior VFX Artist: Kel Gronow

NSW Rural Fire Service

Director Corporate Communications: Anthony Clark

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