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Guinness Clear: The Average Length

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Guinness have been supporting their 'Guinness Clear' brand once again during this year's Guinness Six Nations Rugby Championship. Ads for Guinness Clear, which is in fact just ordinary tap water, have been running above urinals and in cubicles at stadiums during the six week tournament. The unique media location seeks to grab punters at an opportune moment, when they are typically stopping off on their way to the bar. Each ad explains the benefits of drinking the odd pint of Guinness Clear alongside regular Guinness, on a big day or night out.
Agency: AMV BBDO, London
Credits Other credits

Head of Guinness Western Europe: Niall McKee

Senior Brand Manager: Anna Sablovscaia

Designer: Dan Mead

Agency Planner: Lisa Stoney

Agency Account Team: Luke Hickey, Flynn Leslie

Activation Agency: Verve Live

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