Outdoor ad: ANAIS Association: The Domestic Violence Virus Cell 2

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Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severaly worsen.

ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo.

The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.

The infamous coronavirus cells are also transformed to feature a corona-like plethora of acts of violence, revealing the drama unfolding behind closed apartment doors.