Outsmart: Grateful Britain, 2

The UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers who continue to work on the frontline of the fight against coronavirus. Initiated by Outsmart, the OOH trade association, the campaign runs throughout April and May on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards, with more members expected to come on board as the campaign progresses. Created by Mother and produced by Grand Visual, ‘Grateful Britain’ deploys light humour to remind the key workers heroes that they’re very much appreciated. Using a series of rhyming lines, calling out some of the different job roles that help keep us moving – from doctors, nurses and lab technicians through to supermarket workers, delivery drivers and postal workers. All run the essential services keeping the nation going during these difficult times. This the first iteration of a campaign, due to run for several weeks with the messaging developing over time. The DOOH campaign runs across roadside and retail locations aimed at reaching key workers whilst they’re working tirelessly around the clock helping us through the fight against Covid-19. OOH will be supported by social media activity.