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Coffee Island Grindery: What’s More Unique Than Your Home-Brewed Coffee?
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Everything Grows In The Jungle, Athens has released this spot for Coffee Island Grinder, which celebrates the value of individuality and diversity manifested through our coffee brewing rituals. The idea? Everyday people pose proudly holding their own home-brewed coffee. The art direction and cinematography creates unique portraits sort of like living paintings. There’s also a twist; even if they have made a mistake in the process, they are still proud of their creation. Besides, finding the perfection in imperfection is the true meaning of democratizing greatness and that is the brand’s mission.
Strategic Planner: Pavlos Vythoulkas |
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