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Top 6: April 22nd 2020
Experiential

RACV: The Booster Tag

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Top 6: April 22nd 2020
RACV and TAC turn t-shirts into road safety tools with the Booster Tag via CHE ProximityTwo of Victoria’s most trusted brands, RACV and TAC, have joined together to educate parents around car booster seat
safety. Parents are unknowingly putting their children at risk of serious injury by moving them out of a booster seat before
it’s safe. Most think this can happen at 7 years of age. But in fact, it’s safest to keep children in a booster seat until they’re
145cm tall.
Credits Other credits

CHE Proximity

Senior UX Designer - Stephen Genoglou

PR Director – Georgia Wright

Snr PR Account Director – Judy Crema

Snr PR Account Manager - Romina Favero

Director, Engineering - Hoang Nguyen

Technology Program Director - David Cooper

Technology Project Manager - Nicole Jones

Senior Front-end Developer - Campbell Ding

QA Analyst - Aishwarya Ganesan



Production

Editing & Online - Manimal Post



RACV

General Manager, Marketing & Membership - Laura Wilson,

Senior Marketing Manager - Kate Peters

Senior Policy Advisor - Elvira Lazar

Head of Media & Communications - Brodie Bott



TAC

Partnership Manager - Candice McDonald

Lead Director, Road Safety - Sam Cockfield

Senior Road Safety Specialist - David Young

Manager of Media and Communications - Nicolas McGay

Media and Communications Advisor - Alex White

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