TV ad: Dove: Courage is beautiful

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Top 6: April 22nd 2020

Dove Pays Tribute to Courageous Healthcare Workers in COVID-19 Ad. The latest global campaign from the brand reminds us that there is no greater expression of beauty than the qualities of compassion and courage by paying tribute to the heroic front-line healthcare workers around the world fighting Covid 19 who have captured the hearts and affections of billions in recent weeks.

The film, from Ogilvy's teams in London and Toronto, was turned around in days by Ogilvy's teams in London and Toronto. To collect the images, the agency approached real doctors and nurses they found on sites such as Instagram and asked for permission to use their photos.

Category Health & safety
Client Dove
Agency Ogilvy UK & Toronto
Country United Kingdom
Uploaded 11 April, 2020

Credits

Chief Creative Officer
Brian Murray
Executive Creative Director
Dan Fisher
Copywriter
Pam Danowski
Art Director
Christian Horsfall

Other credits

Global Dove EVP: Alessandro Manfredi

Dove Canada Marketing Manager: Divya Singh

Dove Canada Brand Manager: Laura Douglas

Ogilvy Canada

Chief Strategy Officer: Tom Kenny

Worldwide Managing Director: Aviva Groll

Account Director: Beth Blatch

Account Coordinator: Rebecca Tummers

Agency Producer: Marie-Pierre Touré

Agency Producer/Editor: Eric Thompson

Senior Print Producer: David Scanlon

Ogilvy UK

Global Executive Creative Director: Dan Fisher

PMO Lead: Mike Kerry

Executive Partner: Nadja Bellan-White

Outsider Editorial

Editor: Chris Murphy

Executive Producer: Kristina Anzlinger

Assistant: Nathan Olszewicki

Audio: SNDWRX

Composer: Kevin Sargent

Dove: Courage is beautiful

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Dove: Courage is beautiful

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