Airheads: Bigger Air. Bigger Games: Mile High i-Spy

In 2020, Airheads wanted to revamp what the brand stood for: to inspire the world to play more by gamifying everyday moments. We brought this playful mission to life with the campaign "Bigger Air. Bigger Games." which demonstrates what happens to a dull moment when Airheads comes into play. The more you eat, the bigger and more intense the game gets.