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Opel: Opel Open


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#OpelOpen is the motto of the new campaign from Opel. It reaffirms that the Rüsselsheim-based car manufacturer and its dealers are there for their customers. 'We are open' is the core message of the new campaign, emphasising that Opel maintains its services and keeps its customers mobile during the corona crisis. The unconventional design and composition of the film is adapted to the current situation: using selfie videos from Opel dealers and call-centre employees in 14 markets, the company makes a powerful statement for supporting each other and defying the current crisis together. The spot was created by VELOCITY, a dedicated agency for Opel in Germany. It consists of several selfie videos, all of which were created by the Opel dealers. It can be found on the Opel Social Media channels: Including Facebook, Twitter, Instagram, Linkedin, YouTube In a second step, country-specific video clips are also produced, which are distributed on the local channels.

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