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Beko: The Best Team in The World!

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Beko, the international appliance brand has initiated a 'Health Professionals Support Movement' for those who risk their lives in the frontline, fighting tirelessly the pandemic and staying separated from their loved ones for weeks on end. The project aims to fulfil the hygiene, nutrition and refreshment needs of the healthcare professionals around the world. The first step has been to donate white goods and small household appliances to hospitals across Romania, Turkey, Spain, France, Poland and Czech Republic. The campaign was launched in various countries across the globe, accompanied by a manifesto movie, developed by McCann Worldgroup Romania and Craft Spain.
Credits Other credits

Global Account Lead, McCann: Sebastiano Mura

International Business Director, Global Brands, McCann Worldgroup Romania: Patricia Arbanas

Global Account Director, McCann Worlgroup Romania: Alexandra Albu

Head of Strategy, McCann Worldgroup Romania: Amanda Jones

Head of Production, Craft Barcelona: Athenea Harrington

Editor, Craft Barcelona: Alejo Maside


Arcelik CMO: Zaynep Yalim Uzun

Global Brand and Communications Director: Akin Garzanli

Beko Global Brand Manager: Nilay Gozegir Eralp

Beko Global Team Leader: Esra Deniz

Beko Global Digital Communications Specialist: Melis Erdinc

Beko Global Digital Communications Team Leader: Deniz Hamaloglu

Beko Global Digital Media Senior Specialist: Serena Siliki

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