Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: April 29th 2020

Carlsberg: Adopt a Keg

Embed Video
Top 6: April 29th 2020
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can of Carlsberg at home during the lockdown and scan the label to add it to their virtual keg on Carlsberg’s website ( People can fill their virtual keg with four scanned beers, adding up to one beer a day at which point they will earn two post-lockdown pints, on Carlsberg, to share with a friend when visiting their favourite bar, pub or restaurant.
Credits Other credits

Account Directors: Jeremy Pyne /Ryan Lacey

Account Executive: Charlotte Crawley

Assistant Producer: India Smith

Designers: Luke Sneddon / John Patrick Racle / Tyrone Zall

Post Producer: Claire Lifford

Editor: Michelle DiFrancesco

Colourist: Ben Rodgers

Composer: Richard Canavan

Music Supervisor: AudioMachine

Sound Engineer: Liam Conwell

Post Producer: Claire Lifford

Editor: Michelle DiFrancesco


Digital Agency: AKQA Denmark

MD: Steffen Blauenfeldt Otkjaer

CCO: Peter Lund

ECD: Nicolai Smith

Technical Director: Peter Bruun

Senior AD: Frederik Schumann

Senior Copywriter: Lasse Rørdam

Junior Copywriter: Arendse Rohland

Motion Graphics: Thor Hedegaard

Strategic Planner: Kenn Massesson

Client Service: Hans von Haffner

Senior Developers: Jimmi Nielsen / Dennis Haulund / Lars Munkholm / Bjarni Olsen

Analytics: Andrej Chudy, Jonas Traberg


Global Brand Director: Julian Marsili

Senior Global Brand Manager: Eric Yves Schmidgall

Head of Marketing & Sponsorship, Denmark: Christopher Bak Billing

Global Brand PR Manager: Sam Wainwright

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news