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Top 6: April 29th 2020
TV

Carlsberg: Adopt a Keg

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Top 6: April 29th 2020
Carlsberg is supporting bars in its homeland of Denmark by asking people to adopt a keg, which they can fill up virtually from home now and exchange for real beer in a real bar as soon as they are able to reopen. To take part, all beer-drinkers need to do is enjoy a bottle or can of Carlsberg at home during the lockdown and scan the label to add it to their virtual keg on Carlsberg’s website (carlsberg.dk). People can fill their virtual keg with four scanned beers, adding up to one beer a day at which point they will earn two post-lockdown pints, on Carlsberg, to share with a friend when visiting their favourite bar, pub or restaurant.
Credits Other credits

Account Directors: Jeremy Pyne /Ryan Lacey

Account Executive: Charlotte Crawley

Assistant Producer: India Smith

Designers: Luke Sneddon / John Patrick Racle / Tyrone Zall

Post Producer: Claire Lifford

Editor: Michelle DiFrancesco

Colourist: Ben Rodgers

Composer: Richard Canavan

Music Supervisor: AudioMachine

Sound Engineer: Liam Conwell

Post Producer: Claire Lifford

Editor: Michelle DiFrancesco

Digital

Digital Agency: AKQA Denmark

MD: Steffen Blauenfeldt Otkjaer

CCO: Peter Lund

ECD: Nicolai Smith

Technical Director: Peter Bruun

Senior AD: Frederik Schumann

Senior Copywriter: Lasse Rørdam

Junior Copywriter: Arendse Rohland

Motion Graphics: Thor Hedegaard

Strategic Planner: Kenn Massesson

Client Service: Hans von Haffner

Senior Developers: Jimmi Nielsen / Dennis Haulund / Lars Munkholm / Bjarni Olsen

Analytics: Andrej Chudy, Jonas Traberg

Client

Global Brand Director: Julian Marsili

Senior Global Brand Manager: Eric Yves Schmidgall

Head of Marketing & Sponsorship, Denmark: Christopher Bak Billing

Global Brand PR Manager: Sam Wainwright

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