A Mothers Legacy Book: iPod Baby

A Mother’s Legacy is a book that has been written to capture the stories and messages left behind by mothers dying of HIV/AIDS. TBWAHuntLascaris' brief was to promote the book and find a unique way of launching it. Art director Justin White said: "The key insight for our promotion is that in the South African culture, mothers often carry their young children wrapped in a blanket around their backs. We piggyback on one of the world’s most innovative and self-promoting gadgets - the Apple iPod."