Adam Siriraka: Krungsri Consumer: Based on Reality Story- Internal Film Campaign

BACKGROUND
Krungsri Consumer is the number 1 credit card company in Thailand. However, majority of people including Krungsri consumer’s employees often confused the company’s image and identity between Krungsri consumer and Bank of Ayutthaya. This ambiguity of company’s image and identity has created strong effect on all employees. As when the identity is not clear, it is very difficult to achieve company’s goals and drive results.

IDEA
We brought the real stories from employees’ working experiences into life. We portrayed the company’s value and identity through these stories occurring every day at work. From the stories, all employees will be able to reflect the company’s core value and identity that they all shared.

RESULT
This is the first big transformation in organization. More than ten thousands employees across Thailand sharing video and sharing their own experiences to each other. This campaign created more and more stories. Yet, most important of all, through all these stories, both executives and employees created real interaction and understood each other, including company’s goal and identity.