GQ: Songkran T-Shirt

Introducing the “Songkran T-Shirt” for Thai clothing brand GQ. Due to Covid 19 lockdowns Songkran was banned in Thailand this year for the first time ever. This is the Thai New Year celebration - a big party where everyone takes to the streets and is sprayed with water and celebrates the new year. This spot from legendary Thai director Tor Thanonchai of Phenomena features a re-arranged traditional Songkran Festival song into heavy metal and promotes the new range of GQ "Songkran Shirts" that change colour when sprayed with cold water.