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Make-A-Wish Foundation: Wishes Need Stars Like YouThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Brooklyn and Los Angeles-based production company Greenpoint Pictures had the privilege of working with Make-A-Wish America, and their pro-bono brand agency of record, Team One, on their new campaign, 'Wishes Need Stars Like You'. Make-A-Wish launched the campaign on 29th April 2020, the 40th anniversary of the wish that inspired the founding of the organisation back in 1980. After 40 years of wish granting, Make-A-Wish has proven time and time again that light can shine in even the darkest and most uncertain times.
Agency: Team One, LA Make-A-Wish remains committed to delivering hope to wish kids and their families despite facing an unprecedented number of wishes waiting to be granted. As a result, Make-A-Wish developed 'Wishes Need Stars Like You' to rally the collective star power of everyday people and corporate sponsors who help wish kids and their families when they need it most. The Lasso PSA, featuring voiceover from actor and WWE superstar John Cena, who has granted more wishes than any other celebrity wish granter, kicks off the new campaign. The film also features a special re-recording of 'A Sky Full of Stars', generously donated by award-winning musicians Coldplay, sung by Make-A-Wish alumni Sarina Haggarty. The cast of the PSA includes current wish kids, wish alumni, volunteers and community supporters like Tony Adkins, a physician’s assistant at the Children’s Hospital of Orange County, famously known as the 'dancing doctor'. Make-A-Wish co-founder Linda Pauling, whose son, Chris Greicius, was the inspiration for the founding of Make-A-Wish in 1980, also has a cameo.
Chief Strategy Officer: Mark Miller |
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