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Natwest: Every One of us is Here to Support You


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Self-shot by NatWest colleagues all over the country, the latest NatWest commercial 'Every one of us is here to support you' is a TV, press, radio, social and digital campaign demonstrating how the bank is supporting individuals and businesses. The campaign is testament to what's possible in terms of casting, directing, editing and post-producing projects remotely. The&Partnership's new campaign for NatWest demonstrates all the ways the bank is available to support individuals, starting with the app, but then more broadly in further executions. The campaign will proceed to show how NatWest is supporting businesses, vulnerable customers and charities. The colleagues featured reflect a cross section of front-line roles; from the call centre team to branch managers, and was directed by Simon Ratigan from HLA.
Credits Other credits

Planning Partner – Rebecca Munds

Senior Planner – Katherine O’Gorman

Managing Director – Gary Simmons

Business Director – Alison Tidman

Account Director – Imogen Clark

Senior Account Manager – Joanna McClatchey

Account Manager – Uma McCluskey

Head of Integrated Production – Charles Crisp

Snr Integrated Producer – Ant Borkett

Head of Art Buying – Emma Modler

Head of Art – Marc Donaldson

Production Manager: Daniel Carter

Editor: Bruce Townend / The Quarry

Audio Post Production: Big Kahuna

Sound Engineer: Scott Little

VFX Post Production: Big Buoy

Post Producer: Sydney Levy

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