Ramathibodi Foundation: Warriors in White

BBDO Bangkok, Creative Chairman, Suthisak Sucharittanonta has created a charitable television commercial called ‘Warriors in White’ with Flare Studio Bangkok. The commercial was made to help fundraise for the Ramathibodi Foundation in order to buy medical supplies to aid the fight against Covid-19 in Thailand. Sucharittanonta was unable to go to hospitals and film the video himself due to the lockdown and social distancing regulations and restrictions in Thailand. So, taking this challenge as an opportunity, he created a 60 second film from scratch by using photos and footages taken by the doctors working on the scene who Sucharittanonta had the opportunity to brief. Using this raw and real footage, the images were retouched, the copy was added and lastly the entire video was edited and finalized, all at home.