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Red Cross / National Gallery of Denmark / Coop / Hjaltelin Stahl: Touched

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A collaboration between Red Cross, National Gallery of Denmark, retail cooperative Coop and Hjaltelin Stahl, part of Accenture Interactive, aims to help the most vulnerable during the Covid-19 crisis, and at the same time inspire artists to create art that reminds us of our unity in isolation. The Covid-19 crisis has made our hands something to be sanitised and almost feared. The project 'Touched' allows Danes to use their hands for good, without physically touching, through an interactive, digital experience and time capsule.
Agency: Accenture Interactive, Amsterdam

By simply taking a picture of your hand and uploading it with a message, Danes are able to contribute to an innovative time capsule that will serve as inspiration for this generation and a history lesson for the next. At the same time, it will also help those in need right now because, for every hand, the Danish retailer Coop will donate 5 DKK to Red Cross’ Covid-19 relief efforts. Together with the uploaded image, Danes can add a personal message sharing how their lives have been affected by the pandemic. In this way, a digital time capsule is created, which becomes part of a larger art project led by the National Gallery of Denmark, inviting three artists to come up with an artistic response, drawing inspiration from the nation's messages and images in the development of their artwork.

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