Billie Razors: What If We Stopped Apologizing for Looking Like Ourselves?

PRETTYBIRD UK have produced an Instagram film for new client Billie Razors, which perfectly captures how body image anxiety associated with social media has increased with lockdown video calls. As Coronavirus swept over the planet like a Tsunami, people retreated into their homes and became even more glued to their screens, replacing physical interaction with zoom chats and house party calls. For a generation of Millennials surrounded by images of perfect celebrities and influencers on social media, these filtered versions of idealised faces and bodies only serve to exacerbate the anxiety of young people who are often already suffering from body dysmorphic disorder. So a new film for clean beauty brand Billie showing girls, women and non-binary of different generations laughing about their less than perfect hair, skin or makeup, the refreshing film, encourages us all to stop apologising for simply being ourselves. PRETTYBIRD UK were asked to make the Billie film during the Covid-19 lockdown, and against the odds worked around the restrictions placed on filming during quarantine, remotely producing an Instagram film for the brand. The film has already had close to 80,000 views, and captures with authenticity the way quarantine has forced us to look at our own self-image with the lockdown video chats.