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Web Film

Playboy: Practice Safe Six

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Playboy has long been a leader and a convener in the sexual wellness space, hosting playful conversations that explore topics far ahead of their time for the past sixty-six years. Today, the iconic brand launches a cheeky PSA that points out the humorous similarities between the guidelines for social distancing and those for practicing safe sex. The PSA, 'Practice Safe Six' was developed in partnership with Austin-based creative agency Preacher, and plays on the cliches of high school sex education... to spark a smile and drive greater awareness of effective social distancing measures to continue to contain and prevent the spread of Covid-19, especially as many cities begin to lift some of their ‘shelter-in-place’ orders. Practice Safe Six takes six age-old tips viewers may remember from their teenage sex ed classes and playfully updates them to apply today to social distancing recommendations: ‘Wear Protection’ recommends the use of masks in public; ‘Ask Permission’ tells you to communicate about boundaries before approaching another’s six feet of personal space; ‘Limit Social Partners’ urges keeping all public encounters to a minimum; ‘Wash Before and After’ reminds you to wash your hands before and after any social contact; ‘Communicate’ urges you to tell those you’ve come into contact with if you think you’ve been infected; and ‘Abstain’ encourages you not to give into those ‘natural urges’ to leave your home and see your friends – Playboy cheekily caveats, however, that abstinence-first is not their approach when it comes to sex ed.
Credits Other credits

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Senior Designer: Tim Praetzel

Production Artist: Jenna Krackenberger

Business Affairs: Abbi Press

Motion Design: Proper Studios

Motion Design Art Director: Chapman Bullock

Illustrators: Nick Troop/ Tim Praetzel

Edit House: Union Editorial

Executive Producer: Vicki Russell

Producer: Julie Andreson

Editor: Kevin Ray

Assistant Editor: Drew Johnson

Music: Singing Serpent

Executive Producer: Dennis Culp

Composer: Conor Meads

Vocalist: Rebecca Jade

EP: Glen Galloway

Mix: TBD Post, Dusty Albertz

Audio Producer: Francess Thomas-Sahr

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