TV ad: lego: Drive What You Love

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The LEGO Agency, director David Mellor and production company HighlyUnlikely partnered with Framestore to provide a host of full-throttle VFX for its latest commercial 'Drive What You Love'. The creative studio delivered a range of environments, cars and effects for the playful thrillride of an advert, which sees a LEGO builder's imagination come to life for a high speed race through their house.

Category Entertainment & leisure
Client lego
Agency Lego Agency
Production HighlyUnlikely
Uploaded 19 May, 2020

Credits

Director
David Mellor
Creative Director
Ben Cronin
Creative
Lucas Reynoso Vizcaino
Creative
Martin Coppola
Producer
Alexia Paterson
Producer
Alexander Davis
Agency Producer
Mette Søgaard Lorenzen

Other credits

Editor: Laura Cairney-Keize

VFX and colour: Framestore

VFX Supervisor: Charles Bayliss

CG Supervisor: Mathias Cadyck

2D Supervisor: George Palcut

VFX Editors: Nick Feldman, Richard Gao, Jack Hubbard

Flame: Paul O’Brien

Animators: Steve Townrow, Joseph Kane

CG Artists: David Cattermole, Alicia Saleh

Lighting and FX artists: Finella Fan, Luca Veronese, Andres Gomez Tollar

2D Artists: Christian Baker, Julia Caram, Reece McFarlane

Asset Lead: Aaron Hunwick

Asset Artists: Joel Savage, Michael John, Tim Gregson, Marnie Pitts, Andrew Butler, Leo Schreiber, Ewa Zych, Bruno Reis Coimbra, Paola Santoro, Alice Roseberry-Haynes

Concept Artist: Daniel Demirdjian

Colouring

Colourist: Steffan Perry

Production Coordinator: Viveka Prabakaran

Production Assistants: Benjamin Michell, Chloe Dunn

lego: Drive What You Love

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