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British Heart Foundation: Coronavirus on Their Minds
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For those with conditions such as heart and circulatory diseases, Covid-19 poses a greater risk to their lives and therefore raises anxiety for themselves and their families. There are over seven million people in the UK living with these conditions, and no two people’s needs are exactly the same. MullenLowe's 'Coronavirus on their minds' spot follows a series of people (a concerned-looking woman baking, a pensive boy playing a video game, a worried man doing a crossword) during lockdown. The ad is appropriately set to a reworking of Kylie’s hit single 'Can’t Get You Out of My Head' to emphasise that while hobbies have provided a welcome distraction for many during the pandemic, some people can’t get away from the questions and concerns in their heads. It resolves with a voice-over explaining how those in need can call the BHF’s Heart Helpline and get information and support they need from a specialist nurse. The campaign aims to drive donations to keep the helpline running while also communicating the support the British Heart Foundation is offering to people concerned about the impact of Covid-19 on heart and circulatory health.
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