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Integrated
Oceania Healthcare: 'In their shoes'
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As the world deals with the fall out of COVID-19, it was more important than ever to celebrate International Nurses Day – with healthcare professionals, especially those caring for our elderly citizens, working harder than ever to keep us safe.
At the forefront of New Zealand's aged care sector is Oceania Healthcare. To show their respect for the work their nurses do, we launched 'In their shoes' - an initiative to celebrate not only the kindness and compassion that aged care nurses bring to their role, but, more importantly, their skills, knowledge and professionalism. The 'In their shoes' initiative will see each frontline nurse gifted a pair of bespoke Allbirds, with a specially crafted message in the insoles of what it's like to walk a day in their shoes – a token of respect for the work that they do. And that same story was also brought to life across print, digital, radio and PR. The initiative will continue beyond International Nurses Day, into a recruitment campaign, with each frontline nurse who joins the Oceania team receiving a pair of the bespoke Allbirds as a daily reminder of our ongoing respect. Find out more at www.intheirshoes.co.nz
Client - Oceania Healthcare Related
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