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KitKat: Give YouTube a Break

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In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads. Launching 50 targeted films across YouTube, our data-driven approach saw the tailormade campaign surpass all industry benchmarks at 98.7M impressions, 45.5M unique viewers and 14.8% recall within only few weeks. Once again, KitKat proved that the more respected and relevant the ad break, the more welcomed it is by viewers. Agency: Publicis Middle East/Dubai.
Credits Other credits

Planning Director : Jala Fawaz

Digital & Social Media Director : Wassim Haddad

Client Services Director : Maya Khammar

Associate Director : Abdel Rahmane Hassouna

Senior Communication Executive : Sabine Abdallah

Head of TV Production : Wael Said

Business Executive Officer : Emile Douaihy

Brand Communication Manager : Mayssa Abed

Brand Manager : Ghaith Hamed

Brand Manager : Ziad Jabi

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