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Olay: SPF so Light, It’s Barely There

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Everyone struggles with finding the right skincare products – even celebrities. Olay, however, captures the feeling of finally finding the perfect moisturiser with a brand-new campaign starring two British celebrities: rapper and producer Lady Leshurr and athlete Jasmin Sawyers. Creatively devised by Ketchum and produced by Great Guns, the two spots show how Olay’s Regenerist Cream can help Jasmin and Lady Leshurr face anything. Directed by Great Guns’ Sam Faulkner, the two films see the celebrities start by discussing their initial skincare woes: Jasmin notes that, as an athlete, her skin goes through a lot whilst Lady Leshurr reminds viewers that regardless of your skin tone, you need SPF protection. They then explain the many benefits of Olay’s Regenerist Cream, putting the moisturiser to the test in front of the camera. These new spots continue the original campaign launched in the US, starring actress Busy Phillips. With these new versions, director Sam Faulkner wanted to remain in the Olay world introduced by Busy, but reflect the individual talent of the UK ambassadors. In order to establish an instant connection with the audience, Sam strayed away from having a tightly scripted shoot, focusing instead on letting the voices of Jasmin and Lady Leshurr come through in an authentic and relaxed manner.
Credits Other credits

Head Of Production: Jacqui Licorish

Practice Director: Rachel Rix

Account Director: Sophia Mead

Production Assistant: William Gadsen

Production Manager: Tom Morgan

Make Up & Hair (Jazmin Sawyers): Helen Asher

Make Up (Lady Leshurr): Maria Asadi

Wardrobe Stylist (Jazmin Sawyers): Annie Swain

Wardrobe Stylist (Lady Leshurr): Justin Rose

Hair (Lady Leshurr): Susan Bishop

Editor: Nick Saunders

Grade: Katie Dymmock @ Coffee & Tv

Post: Luke Todd @ Coffee & Tv

Music Mix: Jungle Studios

Client: Procter & Gamble

Senior ABM: Emma Partridge

Olay UK Brand Manager: Jonathan Parsons

Olay UK ABM: Elizabeth Willcock

Olay UK ABM: Max Wainwright

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