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30-Second Soap: 30-Second Soap


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The World Health Organization has stated that washing your hands is one of the best ways to prevent the spread of infectious diseases. As part of their guidelines to effectively combat Coronavirus infections, the WHO recommends that people wash their hands with soap and water for 20-30 seconds. However, research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time – unknowingly leaving them at risk of infection.
Agency: and us


‘30-Second Soap’ is a self-timing soap designed to completely dissolve after 30 seconds of vigorous use - precisely how long you need to wash to make your hands clean and safe. A simple to use, one-wash soap that takes the guesswork out of how long you should wash your hands - providing users with a practical, educational demonstration of proper handwashing timings to keep both themselves and others safe.
Credits Other credits

Credit :

Agency:

‿ and us®️

www.and-us.agency

Fadi Yaish – CCO and Founder

Mhmoud Jaber — Business Lead

Sandy McIntosh – Creative Director

Camila Venegas Gomez – Senior Creative

Serena Chemaly – Head of content production



LUSH

Miche Whitehouse - Regional Retail Brand Manager

Sirin AlMasri - Content and Brand Communication Specialist



Deliveroo

Anis Harb – General Manager

George Schempers – Head of Marketing

Issam AlTermanini – Marketing Manager

Mike Shuster - Editions - Expansion and Partnerships



produced and shot by

Studio Melt



Content Production

Black Box

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