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CP Group: No One Is Too Small to Make A Change
C.P. Group’s corporate mission is to drive Thai society towards real sustainability. One of its urgent tasks is to address the environmental problems that pose a real danger for human lives and the world we live in. In Thailand alone, there are as high as 2 million tons of plastic waste produced every year, causing great loss in the marine ecosystem. In an attempt to raise awareness for the issue, Ogilvy Thailand has devised a campaign under the title ‘No One Is Too Small to Make A Change’, spearheaded by an inspirational online film called ‘The Girl with the Whale’. The video has resonated well with the audience as it has received more than 1,000,000 views and multitude of positive comments to date.
Group Strategy Director: Sasipa Mongolnavin Related |
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