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Top 6: June 24th 2020

Canon: #FirstHugs, 1

Top 6: June 24th 2020
Hugging. It's an act we always considered normal until it wasn't anymore. For weeks, we couldn't hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced it is allowing up to ten people in each bubble, and that it's ok to hug them. An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured - in a safe environment - the first hugs between loved ones of all kinds: lovers, friends, grandmothers, grandchildren, brothers and sisters. The images will be used both on social and in the public space. The concept of #FirstHugs will even be turned into a tv-program on national television, elaborating on the stories and background of the people that were able to hug again after such a long time.
Credits Other credits

Client Contact: Bruno Winnen, Filip Vandenbempt and Aris Arakelian

Executive Creative Management: Karen Corrigan

Account: Mattias Vermeire

Production: Dominique Turnbull, Arthur De Wachter

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