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Symetra: Sue and Megan at Home


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Symetra, a national provider of employee benefits, annuities and life insurance, is set to launch a new creative campaign in partnership with Women's Soccer World Cup winner Megan Rapinoe and triple WNBA championship winner Sue Bird. Developed by the brand's creative agency of record, Copacino Fujikado, the campaign follows the power couple as they tackle their disrupted lives at home. The spots will start running this Sunday, June 21st, in the pre-show for and during the Remote 2020 ESPY Awards Show, hosted by Rapinoe, Bird, and Seattle Seahawks quarterback Russell Wilson. “Sue and Megan at Home” acknowledges how everyone has adjusted course over the past three months — even professional athletes. Rapinoe and Bird “work remotely” by practicing soccer and basketball drills in their apartment, while also cooking, baking, and rearranging furniture in their newfound spare time. The dynamic duo dives into how their plans for 2020 shifted, while also considering their future with help from Symetra. Set to launch during Pride Month, the advertising builds on Symetra’s diversity values and long-term commitment to the LGBTQ+ community. The company recently pledged $250,000 to the GSBA Scholarship Fund, one of the oldest LGBTQ+ scholarship programs in the country. The Symetra Empowers scholarship grants provide workforce scholarships to LGBTQ+ students who have overcome adversity.
Credits Other credits

Chief Strategy Officer: Tim O’Mara

Sr. Strategist: Richa Ruchita

Media Supervisor: Gina Neace

Sr. Social Strategist: Mikel Hanson

Social Strategist: Rachel Danto

Account Executive: Joey Gale

Sr. Account Director: John Line

Post Production: Arcade Edit NY

Editor: Ali Mao

Assistant: Laurel Metzler

Flame Artist: Tristian Wake

Flame Assistant: Mark Popham

EP/Partner: Sila Soyer

Producer: Fanny Cruz

Color: Company3 NY

Colorist: Jaime O'Bradovich

Producer: Kevin Breheny

Record + Mix: HEARby Sound

President/Creative Director/Engineer: John Buroker

Executive Producer: Nannette Buroker

Business Affairs: Be Grizzlee

Global Business Affairs Director: Christine Claussen

Brand: Symetra

SVP, Marketing, Communications and Public Affairs: Trinity Parker

VP Brand Development and Corporate Marketing: Kathryn Riley

AVP, Creative Director: Korbi Faust

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