Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

LTA: Play Your Way


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
The LTA and The&Partnership London launch Play Your Way, a commitment to opening tennis up to the nation. Every summer, tennis climbs the sporting agenda, with Wimbledon fever helping to entice fans onto court. This year, the LTA wants to inspire people of all abilities, age, location and background to pick up a racket and play however they want. The campaign uses an array of emotive and nostalgic vignettes of tennis balls being hit, lost and found, set against a backdrop of modern Britain, tackling perceived misconceptions of the sport. Be it bouncing off the garage door, splashing in the canal or stuck in the rafters of Centre Court, the audience are able to transpose themselves into each moment, without judgement and are left wanting to join the fun of playing their way.
Credits Other credits

Head Of Integrated Production: ​Charles Crisp

Senior Integrated Producer:​ Anthony Borkett

Chief Strategy Officer: Emily Harlock

Senior Planner: Isabel Day

Managing Director:​ Steve Parker

Senior Account Director:​ Chris Boshier

Account Manager: Rebecca Geheran

PR Managing Director: Sarah White

PR Account Manager: Sarah Dewe-Mathews

PR Account Executive: Becky Steel

First Assistant Director: Julian Higgs

Lighting Cameraman: Eoin McLoughlin

Editor: Matt Chodan @ Gorilla

Casting Director:​ Ali Fearnley

Location Manager: ​Tom Reeves

Post Production:​ Jam FX

Producer: Evren Olgun-Knight

Colourist: Dave Ludlum

VFX Supervisor: Peter Young

Sound Design & Mix:​ Big Kahuna

Sound Designer: Scott Little

Voiceover Artist:​ Guz Khan

Media: The Kite Factory

CEO: Robin Trust

Managing Director: James Smith

Business Director: Anthony Abou-Zeid

Account Director: Hannah Saunders

Business Manager: Hamish Colville

Digital Planner/Buyer: Patrick Beswick​

Client/Advertiser:​ LTA

CEO: ​ Scott Lloyd

COO: Julie Porter

Marketing & Commercial Director: Richard Daish

Head of Brand Marketing: Ruth Hooper

PR Manager: Laetitia Redbond

Social Media Manager: David Macdonald Watson

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news