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Starwax: You're Not Alone If This Ad Disturbs You, 2

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In a world where “average” is tempting, Starwax claims and celebrates the virtues of cleanliness and care. Through its hyper-specialised top-of-the-range products, the brand positions itself as an expert in home maintenance and wishes to highlight a community that is too often judged and criticised: ‘cleanliness freaks’ . Because yes, at Starwax, being passionate about efficiency is not a bad flaw, it is about pride. And because cleanliness and care are often hidden in the detail, the brand is launching a campaign that is “disturbing” for any self-respecting cleanliness enthusiast. Discover this poste campaign in Paris on 1st July and in Bordeaux on 4th July, supported by a social media activation and a press campaign. This campaign will be followed by a second national poster campaign at the end of August.
Credits Other credits


President Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Associate Director Isaure Goetz

Account Manager Clémence Gateau

Head of Strategic Planning Clément Scherrer

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Rights Management Dee Perryman

Head of Production Vanessa Barbel

Production Assya Mediouni & May Pham & Charlotte Chadeau

Executive production 5ROADZ

Decorator / designer Isabelle Baudry

Photographer Jérome Galland

Photographer Agent LNB

Touch-up artist Adrien Bénard

Executive Engraver James Lefèvre

Managing Director Etienne Sacilotto

Chief Marketing Officer Orianne Perreaux

International Marketing Manager (Starwax Home Care Interior) Marie-Pierre Vanhelst

International Marketing Manager (Starwax Home Care Exterior) Nicolas Vilquin

France Marketing Manager (Starwax Home Care Interior) Aurélie Gaffe

France Marketing Manager (Starwax Home Care Exterior) Fabien Coquidé

Graphic Studio Manager Rudy Lachevre

Digital Manager Jeremy Le Goux

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