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Outdoor

Stella Artois: Together Again In The Life Artois, 1


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Stella Artois introduces its new global brand campaign, created by Mother in London, this week. The campaign is unified by art direction and a warm tone, breathing new life into the iconic Stella Artois brand. The Life Artois is used to describe a mindset, available at anytime and anywhere. It encourages everyone to savour every pleasure life serves up, accompanied by the people who matter most. The campaign leans into Stella Artois’ long association with the arts and film, with a strong artistic spirit at its core, using stunning design to invite the audience into this new world. The style draws on Stella Artois’ rich European history, inspired by classic European destination advertising from travel’s glamorous past. It harks back to uncomplicated times, in a way that feels modern, fresh and inviting.
Credits Other credits

Strategy: Mother

Media: Vizeum

Illustration: Henrique Folster

Musical Notes Film Production: Blinkink

Co-Director: Abbie Stephens

Head of Production: Benjamin Lole

Production Manager: Billie Segal

Production Coordinator: Maria Kolandawel

Animation Assist Supervision: Isobel Stenhouse

Music: Theodore

Sound Studio; Wave

Cultural Films Production: Dresscode

Street Art: Studio Number One

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