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Argos: Are You Good To Go?


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Argos is challenging the nation to make the most of their summer with a new, fun-filled advertising campaign that inspires viewers to seize the day. Set in a back garden, the advert centres on a family trying to enjoy a sunny day. The opening scene feels very every day, even a little boring, before the sound of an Argos delivery changes the mood bringing an explosion of colour, energy and positivity.
Agency: The&Partnership, London

From that moment onwards the day is transformed; mum is relaxing on the costa del patio helping her daughter record her latest TikTok, while dad is reliving his glory days belting out some classic dance tracks for his son who’s raving in full festival attire. The sun is out, the toys are out and they’re having a brilliant time together. Aimed at Argos’ core audience of families, it inspires viewers with the idea that any day can be turned into a great one, with a bit of imagination and Argos’ same day home delivery.
Credits Other credits

Planning Partner: Rebecca Munds

Senior Planner: Matt Shaw

Managing Director: Gary Simmons

Senior Account Director: Lucy Almond

Senior Account Manager: Joanna McClatchey

Head of Integrated Production: Charles Crisp

Production Manager: Sofia Jakobsson

Stylist: Anna Grenås

Hair and Make Up: Sara Klänge

Production Designer: Joel Junsjö

Props Master: Max Stenerud

Edit House: Artofficial Agency Cophenhagen

Editor: Nicolaj Monberg

Audio Post Production: Big Kahuna Sound

Sound Engineer: Nick Olsouzidis

Sound Producer: Glen Percivel

VFX Post Production: MPC

VFX Supervisor: Kamen Markov

Colourist: Matthieu Toullet

Post Producer: Philip Whalley

Music Supervision: We Are Theodore

Music Supervisor: Arnold Hattingh

Music Title: Good Life

Artist: Inner City

Rights Owners: BMG and Universal

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