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Hair Recipe: Kewi & Fig
Sweetshop China has produced two films and a print campaign for Procter & Gamble super-food inspired Japanese Brand Hair Recipe. You are what you eat, so is your hair. Hair Recipe uses a proprietary method co-created with Japanese nutritionists, crafting a naturally derived combination of rapeseed oil and nourishing superfoods infusions. The two films depict the craftsmanship and dedication that went behind the brand's philosophy with discerning Japanese Aesthetics. They give life to the brand story where Hair Recipe has perfected an optimised recipe for hair. The camera movement throughout the film is designed to flow like a stream of water, taking the audience through the inner journey of a Zen master.
Credits
Head of Design: Kris Duanmu Related
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Saatchi & Saatchi Shanghai |
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