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Mercedes-Benz: Powered by Progress


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Mercedes-Benz EQ Power Technology: Let the progression takes the wheel.
The demand for plug-in hybrid electric vehicles (PHEVs) in Thailand has grown significantly over the past few years. To catch up with tremendous market growth, Mercedes-Benz never stops improving and developing our technology from day one. However, there’s still no brand that can register PHEV more strongly in the market until now. So for us, apart from remembering the EQ Power Badge, our consumers need to understand the true meaning of what EQ Power stands for.

We believe that progression can lead to perfection. That’s why we keep improving our vehicles and innovations all the time and the process is already well underway.

To showcase that we are the brand that truly celebrates intelligent progression and stands on the side of it, we introduce our belief "Powered by Progress" with a human touch.

Discover a story of a determined coffee shop owner who meticulously pays attention to every detail and never stops exploring for the best.
Credits Other credits

Head of Business Unit Publicis Emil: Thanyaporn Teeraprapha

Executive Producer: Alawee Chooprawat

Stylist: Kasidej Sundararjun

Location Manager: Ratthanawat Yanasarn

Sound Editor: Chatchai Pongprapaphan

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