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Fiat Strada: The Legend

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When two legends meet, great things happen. That’s exactly the case for Leo Burnett Tailor Made and Fiat's newest integrated campaign, "The Legend," starring The King of Rock and Roll and the New Fiat Strada—the newest pick-up truck for the iconic brand. The duo homed in on the concept, "New Fiat Strada. The legend has outdone itself," to bring Elvis back to screens in an innovative, timeless way. To fully replicate The King’s mannerisms and appearance, the team recruited one of the best doubles, Dean Z from Missouri. The team then replaced his face with a fully CGI likeness based on real scenes captured from Elvis' shows and film from 1968. To the tune of “Blue Suede Shoes,” the eccentric spot follows Elvis as he takes the New Fiat Strada for a spin—complete with Elvis impersonators, several samurais and a drive through the desert. During the exciting adventure, viewers get a closer look at the car’s sleek design, top-notch interior space, advanced traction system and other unique features.
Credits Other credits

VP: PEDRO PRADO AND WILSON MATEOS

DIGITAL INTEGRATION DIRECTOR: DENIS GUSTAVO

CONTENT DIRECTOR: ANDREZA AGUIAR

INTEGRATED PRODUCTION DIRECTOR: MARIA FERNANDA MOURA

RTV: MARIA FERNANDA MOURA, RITA COSTA, AND PATRICIA COSMO

EDITING AND MOTION –AGENCY:CHRYSTIAN DANUCALOV,MATHEUS BASILIO, AND NECO COSTA

ART BUYER: MAURO MOURA

DIGITAL PROJECT: PEDRO RAIS AND KATIA ROSA

CONTENT: GUIDO MICHAELIS, CAIQUE DANTAS, HENRIQUE XAVIER, FABIO FÁVERO, GABI ARAUJO, NAYARA KEULLEN, AND WAGNER XIMENES

ACCOUNT SERVICES: FABIO BRITO, KAROL ALBERTI, LUISA PRADO, MAIRA CAVALCANTE, CECILIA ELIA, VITOR BORRAGINE, RAQUEL THOMAZ, GIOVANNA RODRIGUES, JESSICA SARAVALLI, AND HENRIQUE ASSIS

MEDIA: ANDREA HIRATA, DANIELA FRANCO, CAROLINA TRETTEL, PAULA RICARTE, BIANCA MALFATTI, LAURA ANDRADE, AND GUILHERME LEAO

PLANNING: TIAGO LARA, CAIO COSTA, DANIEL DANTE, MURILO FEDELE, BRUNO OLIVETTI, DOÉLIO BERGAMO, AND GUILHERME ANCHIETA

FIAT APPROVAL: FREDERICO BATTAGLIA, MARIA LÚCIA ANTONIO, ANA BRANT, NATHALIA AGUIAR, CAMILA RAPINI, AND MARINA MARIA

FIAT MEDIA: DENIS ONISHI AND DEBORA DAUANNY

Directors’ Assistants:Michelle Lutfy and Luciana Camargo

Production Team: Fabio Arisaka, Felipe Rayol, Mayara Sandow, and Izabella Araujo

Location Production: Fabrício Marinho

Casting Production: Claudia Secaff

Wardrobe Production: Marina Vieira

Object Production: Manuela Tossi

Makeup: Fabiana Mizukami

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