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Top 6: July 22nd 2020
Web Film
Virgin Radio: Music______ DistancingTop 6: July 22nd 2020
Virgin Radio and McCann Bucharest launched 'Music______ Distancing,' a campaign to remind people to always be aware of social distancing rules and stay safe during these difficult times. When the strict lockdown ended in Romania, people were quick to forget the social distancing rules when leaving their homes, which can lead to a rising number of Covid 19 cases in the following months. Aiming to play their part and lend a helping hand to authorities, when the lockdown ended, Virgin Radio Romania was quick to launch 'Music_______Distancing,' an innovative way to use music as a constant reminder to respect social distancing rules, especially since social distancing is required in those places where people normally listen to music on their headphoes, like public transportation, gyms or beaches.
Catalin Dobre – CCO McCann Worldgroup Romania, Regional CD McCann Central Eastern Europe RelatedAlso best this week |
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