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Top 6: February 20th 2008
Interactive
Mackenzie Investments: The Denialers
Top 6: February 20th 2008
Lowe Roche’s latest integrated campaign for Mackenzie Investments features The Denialers - fictional characters with overzealous spending habits. They are the family that has everything, literally, except a financial plan for their future. The campaign consists of four web films, online banner ads, teaser videos and national print ads that direct to the new website http://www.burnrate.ca
Chief Creative Officer/Writer: Geoffrey Roche Related
Mackenzie Investments: Brett Denialer
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Mackenzie Investments: Penny Denialer
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Mackenzie Investments: Simon Denialer
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Mackenzie Investments: Devon and Amanda Denialer
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