MOD & Netflix: Two Pairs of Eyes

If you can watch Netflix and MOD on one setup box, you’ll wish you had two pairs of eyes.MOD is a famous OTT platform in Taiwan, providing numerous great titles to the local audience. Netflix partnered with MOD to expend its market penetration by offering a one-year free trial of Netflix if users subscribe to both services. How did we announce the crazy package? We created an animated figure with two pairs of eyes. This chilled guy was an ambassador to shout out this good news through the line, including online video, banners, and retail stores.
The sales-promotion was successful. The two-pair-of-eyes guy drew lots of attention and stimulated an 8-time clicking rate of an average online campaign.