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Top 6: July 29th 2020
TV

Lilydale: Dedication You Can Taste, 45s

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Top 6: July 29th 2020
Lilydale, the iconic Australian poultry brand, will be launching a new brand platform this weekend, in partnership with M&C Saatchi. Lilydale have been perfecting free range farming since 2002, but in recent years, the cultural trend towards more responsible food has given rise to a plethora of competitors. This called for a distinctive new brand platform that would reassert Lilydale's credentials as the top choice for discerning cooks, and Australia's favourite free-range chicken. The answer is 'Dedication you can taste', a positioning that playfully heroes the integrity of Lilydale's farming practices, and the unmatched quality that is a result. It will be revealed with an integrated campaign launching this Sunday, 19 July, with the airing of a 30” TVC shot by FINCH director Christopher Riggert. Set to Andrew Gold’s ‘Thank You For Being a Friend’, the film puts the spotlight on the great lengths that Lilydale farmers go to when raising their beloved chickens, illustrating how this commitment makes all the difference.
Credits Other credits

Client

Yash Gandhi - Head of Marketing

Shawn Stevens - Snr. Brand Manager

Saba Khan - Brand Manager

Rhiannon Purrer - Asst. Brand Manager

Agency

Catherine Mellon - Group Strategy Director

Vanessa Boueyres - Group Head

Laura Jones - Senior Account Director

Sarah Dillon - Account Manager

Brianna Morton - Account Executive 

Integrated Producer - Angela Byrnes

Cinematographer - Sam Chiplin                                

Editor

Drew Thompson at Arc

Colourist

Ben Eagleton

Post Online

Resolution Design

Sound Design

Song Zu

Stills Photography: Pool Collective

Photographer - Sean Izzard

Producer - Bridget Curtis

Media Agency: HYLAND

Founder and Principal: Virginia Hyland

Group Business Director: Christina Qazi

Head of Digital: Jamie Taylor

Head of Social, Content: Maria Casas

Creative and Content Manager: Emma Aynsley 

Comms Executive: Ben Laraghy

Comms Executive: Shadiya Ogul

Comms Assistant: Isobel Beith

Digital Agency: Hardhat

Executive Creative Director - Glenn Dalton

Associate Creative Director - Andy Segal

Associate Creative Director - Chris Hince

Account Director - Gabi Raison

Account Manager - Virginia Krantz

PR Agency: Eleven

Managing Director - Roberto Pace 

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