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Web Film

PSA: The Social Distance Squad


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Teens and tweens with cystic fibrosis (CF) are trying to teach other teens a thing or two about social distancing as part of The Social Distance Squad, a program developed by AREA 23, an FCB Health Network company, in partnership with five leading cystic fibrosis (CF) nonprofits. The program positions kids with CF as social distancing experts who can help other teens cope with social distancing measures brought on by the Covid-19 pandemic. Individuals with CF are required to social distance due to their genetic condition. AREA 23 recognised that a team of young CF teens and tweens could help other teens by banding together to share their lockdown tips, wisdom and support. The outbreak of Covid-19 and the need to implement social distancing measures has hit teens especially hard. They have been cut off from their social circles during their formative years, missed out on key events and have been left searching for guidance on how to be social while social distancing. Identifying this need, AREA 23 brought together Claire’s Place Foundation (Los Angeles, CA), Piper’s Angels (Jupiter, FL), the Bonnell Foundation (Detroit, MI), Attain Health (Red Lodge, MT) and the Boomer Esiason Foundation (New York, NY). AREA 23 developed a creative, multichannel platform that elevates young people with CF to the role of thought leaders and influencers, providing expert advice to teens as members of The Social Distance Squad. This platform facilitates the sharing of encouraging and inspiring stories, and quick tips ranging from how to stay connected and happy during lockdowns, to how to talk with friends about agreeing to social distancing ground rules to safely visit or get together. They have connected with teens through social media videos, virtually visiting learning institutions, and by providing a direct pathway for young people to share what they are struggling with related to their COVID-19 world and ask for personalised advice from The Social Distance Squad.
Credits Other credits

SVP: Logan Allanson

SVP: Andy Gerchak

SVP: Pamela Savage

VP CD Design: Eduardo Taveares

VP: Ronnie Caltabiano

VP: Anna Lopez

Art Supervisor: Roberta Totaro

Copy Supervisor: Angela Williams

Account Supervisor: Lydia Sine

SVP Director Integrated Production: Jennifer Ma

VP Director Integrated Production: Miona Mui

VP Director Technology and Digital Production: Bill Hanff

Design: Arthur Daraujo

Group Art Supervisor: Emily Carman

Junior Art Director: Carolina Sanchez

Junior Copywriter: Patrick Egan

Junior Art Director: Omar Inca

Junior Art Director: Sabrina Koenig

Junior Copywriter: Sarah Vallecillo

Junior Copywriter: Ethan Victor

SVP Group Engagement: KC Dickerson

Studio Rx, an FCB Health Network company

VP Creative Director Content: Paul Belliveau

Motion Graphics Designer: Max Wolkowitz

Audio Engineer: Joel Stearns

Executive Producer: Kelly Rice

Producer: Mara Chase

Editor: Gary Greco

FCB Global

Global Creative Partner: Fred Levron

Global Communications Director: Melanie Mitchem

Corporate Communications Manager: Marisa McWilliams

Crew Cuts

Editor: Gwen Grillo

Editor: Liam Fitzmaurice

Editor: Jesse Samaritano

Editor: Diana Seldin

Producer: Nancy Jacobsen

Producer: Michelle Bellaff

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