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Web Film

Xylem: The End of Football

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Global water technology company Xylem have teamed up with creative agency Brave, on a new film and campaign to drive awareness of escalating water challenges. Released on World Conservation Day, 'The End of Football' is the latest brand activation through Xylem's partnership with Manchester City to educate football fans about the serious and growing water challenges facing our planet. Award-winning London agency, Brave, was the creative force behind this latest film. Its parent company, SPORTFIVE, manages Xylem's global partnership with Manchester City. The film, featuring multiple Manchester City footballers, aims to capture the imagination of football fans by depicting a world without water. Filmed in the club’s famous Etihad Stadium, the video shows the detrimental impact that water complacency can have on society, including football, as it tracks one girl’s journey as a Manchester City fan.
Credits Other credits

Business Director: Declan Garvin

Account Director: Nicky Da Silva

Agency Production Director: Carl Gonsalves

Production Team: Mathew Alden-Morris

Post-Production Company: Coffee & TV

Post-Production – CGI, VFX & Grade

Executive Producer: Johnny Fairburn

Colourist: Simona Cristea

VFX Lead: Pete Rypstra

VFX Shoot Supervisor: Jim Radford

Motion Design & Animation: Jess Gorrick

2D artists: Rory Whittle, Laura Smith, Ben East, Nick John

CG artists: Tom Carrick, John-Paul Harney, Luke Tickner, Daniel Sidi, Josh George, Jonny Grew, Vladimir Venkov

Music & Sound Design

Music: Siren

Sound Design: Factory Studios

Composer & Sound Engineer: Mark Hills

Executive Producer: Lou Allen

Voiceover Casting & Recording: Soho Voices

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