Maserati Ghibli: Spark The Next

Created by AKQA, Shanghai, part of the live stream experience was produced in a highly customized LED recording studio, simulating an interactive surrealistic version of Shanghai. The first Maserati Ghibli was unveiled in 1966 at the Turin Motor Show. Now, 54 years of car launches and innovations later, Maserati has created a new Motor Show format, of the latest Ghibli instalment. The stream featured William Chan cruising around this version of Shanghai, while discussing the newest features of Maserati's 2020 Ghibli. This O2O approach to livestream allowed Maserati to push the boundaries of what earlier was thought to be possible.