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TV

BOOMER: Biceps

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The three TVCs capture the wacky and humorous essence of the brand, bringing to life the tag line, BOOM MACHA DE, through comical hyperboles. With a common theme of exaggerated humor, which is ‘stretched’ like a bubblegum, each film is playful and funny and promises to make the viewers smile with the over-the-top reactions. The first film captures two young siblings looking gloomily at their dead pet fish in a fishbowl. While the elder sibling is chewing BOOMER®, he pops a bubble that causes the dead fish to come back to life. The film ends with a voice over saying, ‘Boom Macha De’. The second film shows a young boy watching a mythology-based show, with his grandfather while chewing BOOMER®. He is visibly bored and blows a bubble to the ‘BOOM BOOM BOOMER’ tune and when the bubble pops, the bald grandfather suddenly grows a thick mane of hair. In the third film, a muscular guy in a village akhada is flexing his muscles in the mirror. While he is admiring his strong biceps, he blows on a bubble that grows bigger and bigger to the signature BOOMER® tune but as soon as the bubble pops, his muscles deflate and droop down. This leaves him shocked while the film ends with the voice over ‘BOOM MACHA DE’.
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Business: Ashutosh Sawhney, Aditya Banerjee, Vineet Kindra, Nandita Bajpai, Vibhuti Chhokra

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