Almacenes Éxito: Prouducts

On June 28th, more than 70.000 people took over the main streets of Bogota, Colombia to celebrate Pride day. To honor them and support the parade, we allied with 285 brands that quitted for their paid spots on our gondolas and reorganized them according to the strips of the LGBTI colors to recreate their flag. This way people didn't just lived the pride on the streets, but also inside our aisles.
Agency: Sancho BBDO