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Top 6: August 19th 2020
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Burger King: Pay Cut WhopperTop 6: August 19th 2020
It's not just the coronavirus that worries people around the world. Many companies have had to reduce wages in line with the global economic downturn. Recent surveys show that eight out of 10 companies have implemented temporary salary cuts, forcing many people to rethink their daily spending. The pandemic has also changed people's routines. They've stopped going to bars and restaurants, leading to a surge in the use of delivery services. In Latin America alone, the use of delivery apps has grown by more than a year-on-year 94% in recent months. With this in mind, Burger King UAE is launching Pay Cut Whopper, an app that makes it easier to order meals and also helps people who have been affected financially by the crisis. Created by Wunderman Thompson Dubai, with animation by the Brazilian production company Asteroide, the campaign promotes the BK app and its discounts that match customers' salary reductions by up to 30%.
CEO - MENA: Nassib Boueri |
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