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Planters: Peanut Jr.


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Baby Nut is growing into Peanut Jr. and turning the legal drinking-age of twenty fun! Time moves fast in peanut years and Baby Nut hit a magical growth spurt that caused him to grow from a baby legume to 21-year-old Peanut Jr. But the spirit and wisdom of Mr. Peanut continues to live on in Peanut Jr. as he embarks on this new, nutty stage of life. For his 21st birthday, Peanut Jr. wants to help others who missed out on parties these past few months and give them a birthday they'll always remember.
Agency: VaynerMedia

Three lucky fans who had or will have a birthday in quarantine will win $2,100 in cash delivered to their doorstep by the iconic NUTmobile. To enter, fans must share their dream birthday gift in ten words or less on Twitter and include #MakeMyBirthdayNuts #Sweepstakes. The chance to win a birthday present from Peanut Jr. runs from August 11th to August 24th.
Credits Other credits

EVP Nick Miaritis

Chief Production Officer: Aaron Kovan

Director of Business Affairs: Jaymie Lipman

VP, Group Account Director: Ryan Martin

Account Director: David Argov

Senior Account Executive: Morgan Mills

Project Manager: Cylla Senii

Post/Animation

POST/ ANIMATION: Silver Spoon

Managing Director, Silver Spoon: Dan Pack

Executive Producer, Silver Spoon: Laura Herzing

Creative Director, Silver Spoon: Alan Halls

CLIENT: Kraft Heinz

President, Beverages, Snacks and Desserts: Adam Butler

Head of Brand Build Marketing, Beverages, Snacks and Desserts: Vikramjeet Singh

Marketing Director, Snacks and Desserts: Rafik Lawendy

Associate Director Category Marketing: Patrick Horbas

Senior Marketing Analyst: Alec Imaizumi

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