Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Print

Defence Force Recruiting: Bite Like a Bee

The Royal Australian Navy has launched a new campaign promoting Cryptologic Linguists whose primary role is to translate languages. While Artificial Intelligence plays an important role in the modern workforce, it doesn’t always get it right when it comes to language translations. This campaign takes those mistakes and highlights them. Using sophisticated A.I., the advertising takes real mistranslated lyrics, movie quotes and phrases and uses them to highlight the importance of humans in these roles.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news