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Web Film

Puengton: Some Things Can’t Be Taught Online

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In 2020, Thailand’s economy experienced what the media called “the worst in Asia”. The ripple effect of COVID-19 will render an estimated 3.3 million Thais unemployed by the end of the year, and these people cannot count on government programs for help. “Puengton Project” is a non-profit program that aims to help Thais stand by themselves through its “Sufficiency Economy” program. This free 3-month program will educate the ways of self-learning and self-sufficient living according to the new agriculture theory under the mentorships of Wiwat Salyakamthorn and Pannarai Paholyothin, and Rojanee Leerakul – founders of Pannar Sufficiency Economy Philosophy Learning Center. The project aimed to recruit 1,000 participants to learn from the masters and build their own support network without begging for the government’s help. Wunderman Thompson Thailand identified a trend where our Gen-Y target audience are avid online course takers. They’re willing to pay and learn about anything and everything via online platforms. But when it comes to sufficiency economy, you can’t learn it online. You have to live it hands-on.
Credits Other credits

Account Director: Aphesa Iamsakulpanit

Client Services Director: Nuttawut Boonpan

Colourist: Phiradon Witcharonasorn

Director of Integrated Strategy: Sean Lee Ong

Editor: Pattaranan Sukbutr

Managing Director: Parattajariya Jalayanateja

Music + Sound Production: Korkiat Chartprasert

Planner: Chayanun Charoensuksiripathorn

Senior Account Executive: Raynucha Luangwilaiwan

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